AIM FOR GOOD, AIM FOR IMPACT
Hello & thanks for being here.
Eunoia is a Greek word that translates to beautiful thinking and the goodwill between the speaker and the audience.
These represent everything that I do for my clients and what I hope they do for their clients. To think beautifully is to create with integrity and purpose. It results into products and services that make a difference in the lives of people and their communities.
And when good intentions come through in all the ways you communicate with your audience, you'll see your business grow and flourish in return.
helping brands make an impact
Hello, I'm Patricia. To be honest, I was the kind of girl who would buy something if it looks nice. I love nice packaging and great branding. It's not so much the popularity of the brand, but how the brand comes across to me. I'm impressed by brands who are able to convey their values so clearly in their visuals and messaging - when you can tell right off the bat what they stand for. Knowing the power of good branding, I began to apply these techniques in my work in business development for non-profit organizations. Beyond our materials looking "nice," I'd question every single piece of material we produce, be it a social media post, a flyer
or a newsletter article - does this show compassion and sincerity? Does this look professional? How would our audience feel upon seeing this? Does this establish trust? Does this convey a sense of urgency? Would this story hold someone's attention long enough for them to extract the meaning and information? By doing this, I learned so many skills and it helped the organizations I worked with attain the impact and results they aimed for. And so my passion for purpose-driven branding and communication was born. Aim for good, aim for impact.
Patricia is a communications and business development professional
with extensive experience in branding, fundraising, PR and advocacy campaign execution, and content creation. She graduated magna cum laude from the University of Arizona with a degree in Communication and has gone on to build a career in development with international organizations. Currently, Patricia splits her time between Arizona and Manila.
THE EUNOIA EQUATION
Meaningful design + authentic communication = your strong, unique brand identity
One of the marks of all successful brands is the permeation of their values and purpose in their branding and communication choices. When we work together, the first step is to learn and deeply understand your story and your goals before developing a strategy that is unique to the heart of your brand. By creating a meaningful design based on the fundamental parts of your brand and developing communication strategies that speak directly to your dream audience, we'll be able to build a strong brand identity that's uniquely you.
Shall we get to work? Book a free 20-minute brand consultation.