BRANDING, COPYWRITING & WEB DESIGN PROJECT
COAST 2 COAST REI
BOLD| RELIABLE | SIMPLE | DECISIVE
Bold, reliable, professional - but also warm, familiar, and grounded. Seemingly contrasting things but put together harmoniously in Coast 2 Coast's branding and web design. Coast 2 Coast REI is an Arizona business that started with a few family members working together with a dream of creating beautiful homes across the state. Over the years, Coast 2 Coast REI grew but their family values never changed. Sincere, honest customer service is at the heart of their brand. Our goal for this project was to create a cohesive, memorable experience for Coast 2 Coast REI's clients and future clients - from its visual direction to its website - every customer touchpoint was carefully designed to reflect Coast 2 Coast REI's values.