Saguaro Roots is founded by best friends, Bre Speck and SaMi Gilligan. Their design embodies the warmth, coziness of home but with a refined, modern twist. For their brand strategy and web design, we incorporated these values to reflect their brand personality. Their color palette is warm, but we used crisp fonts with clean lines to symbolize their elevated design aesthetic. Our goal for this project is to communicate to Saguaro Roots' clients that they can expect an easy, enjoyable and exquisite experience from the moment they first interact with Saguaro Roots to the reveal of their upgraded space.